These days there are tangible realistic and result driven ways of
promoting your Business for FREE! The best option is to have a
strategic Marketing Plan in place but regardless of whether you're
working on one or still getting your head around why you need one,
start now to at least get some free exposure, it all helps and some
may in turn become integral in your final Plan.The internet is an
invaluable resource, I know you've heard it a thousand times, but has
it REALLY clicked with you as to HOW invaluable it really is? Within a
few clicks, your name, your image and your Business are exposed like a
virtual billboard for thousands even millions of potential clients to
witness, every second of everyday, even when you're a sleep.Imagine
this, 20 years ago, you're running your business wondering how many
hundreds or thousands of dollars you need to part with in marketing to
say 2,000 prospects. In that moment a marketing Gene appears and
offers you the opportunity to market your Business and it's product or
service in at least 5 different sources with exposure to over 1
million people for the princely sum of FREE, would you have been keen
to know more? Here's your chance, capitalise and work with what you've
got, today!1.) Write a Press Release and submit it to local newspapers
and online magazinesDid you know that many of your favorite
publications are often in search of good news articles and will
welcomely accept them, especially if it captures the reader and isn't
a blatant attempt to advertise, but rather a public interest piece?
Search the web for tips on writing Press ReleasesGoogle local
Newspapers and online magazines and industry specific publications to
submit your Press Release to also.2.) Submit articlesThere are some
brilliant article database websites that by simply signing up for free
you can contribute articles of informative value and place a link to
your website at the end of each. This is your opportunity to also
build your image as an expert in your field. As for what to write
about, anything and everything that you know about that would be of
interest or value to others.Keep it relevant to your industry and
write to your hearts content, the more articles you submit the better,
but keep them value packed with juicy info and always put your link
and blurb about yourself at the end. I have had great success with
this method.You can find a list of article sites to join by simply
Googling Article sites.3.) Establish a Strategic AllianceA Strategic
Alliance is typically a Business to Business relationship designed to
benefit both parties through exposure to one anothers clients through
an agreed medium or value ad campaign. For example, you may have a
Dog Grooming business and choose to approach the Local Vet and suggest
they may wish to compile a flyer that has a special FREE Health Check
Visit for your clients only that you give them after each grooming
session and in return the Vet is welcome to offer a FREE Grooming
Session to all new patients, valued at $100.You each have something to
gain. A mutual benefit. Brainstorm where your ideal client frequents
and consider what offer you could extend to establish a Strategic
Alliance. Suggest an end date, so neither party feels committed to an
indefinite arrangement.4.) Become an active contributing member to a
relevant forumAgain make Google your resource and search for forums in
you industry or relevant again to where your ideal client may
frequent. Where suitable post valuable and informative responces. The
key here again is to avoid blatantly advertising you product or
service, instead take the opportunity to built rapport and become an
expert in your field. If the forum allows it, pop a link and
description of your Business in your Signature, so each time you post,
a little 'mini ad' appears.5.) Make a friend of Social NetworkingLove
it or hate it Social Networking is a wildfire of opportunity for
direct exposure to targeted, ideal clients. I recommend you sign up
for your own 'Page' as a Business/Organisation rather than using your
personal account if you have one. Depending on the nature of your
product or service it may be suitable to begin by inviting your
friends to be a 'Fan' of your page, this will get the numbers started
and the exposure rolling.Set aside a certain time each day to make a
post on your Facebook page, this post will appear on the screens of
all your Fans and is direct marketing straight to them! For FREE! Make
your post something informative again, keep it to a sentence or two
and occasionally you may wish to add a special offer.Get to work now
on implementing at least 2 of the above suggestions within the next
24hours, and cash in on FREE advertising!DID YOU FIND THIS ARTICLE
HELPFUL? DO YOU HAVE QUESTIONS?If so I would love to know; email me
directly at chance@mindcargo.com
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