The Bold and Beautiful Impact of Call Centers on Culture

Call Centers have always been in news. Some good, some bad and some
downright ugly. However, their presence have not only changed the face
of marketing and daily lives but also of cultural scenes of
outsourcing scene.To cover up the different time zones, call centre
agents have to work in graveyard shifts. And in a country, like India,
where women are concerned to go out after seven pm, it was quite a
challenge to convince them and their parents about working in night
shifts. Eventually, it not only happened but now working in call
centers has become a social fabric. The BPOs are providing security
for their female agents. Women are dropped and picked by call centres
by female cab drivers along with a security guard. If male agents are
riding the cab and driver of the cab is male too, it is made sure that
no lady would be left alone to drop in last.Working in a call centre
was seen as quite hectic and laborious than other jobs also. Well, who
would like to sleep in day and fight the entire night snuggling to
keep eyelids open? BPOs have had to assure that after some practice
and nights of work they would be able to reverse their biological
clock and work as normally as other people do.Call centre working was
also seen as something 'unqualified'. It was like 'One who is not able
to secure a day-job, work as an agent and in the dead of the night!'
but the call centre industry prove them wrong. They hired best of the
minds at best of the salaries. Soon, the educated and professional
section of Indian society was attracted to work in call centres. Along
with that the facilities provided by call centers such as meals, cabs
and occasional incentives served the purpose too.Also, while living
the American style of living, agents in call centres seem to forgotten
their way of speaking English. They are turning Americans with the
same lifestyle and tastes who are living offshore to provide their
onshore brethren a helping hand!