If you want a quick and simple way to separate your dental practice
from "all the others", then read this short article.You'll be glad you
did:Dental Marketing Domination Tip:Have you ever totaled up the
number of dentists you compete with?If your practice is located near
"civilization", it's a safe bet you have lots of competition.I can
only assume there is a dental school in every major city, pumping-out
factories of trained dentists... who are eager to get rich in their
own practice.Which brings up a question:How do you separate your
practice from the rest?It's pretty easy. But it does require a little
legwork. Check this out...I want you to do an exercise. It's called
the "Why I'm Better Than You" exercise.Here's how it goes:I want you
to say out loud, "You know how most dentists _____________. Well, what
we do at my practice is we ________________."For example: You know how
most dentist leave you in the waiting room forever?Well, what we do is
we purposely under book our schedule, so you get seated and ready for
service within 10 minutes of your appointment time."Do you see how
this exercise will give you tons of reasons why you are different than
your competition?Some reasons may be stronger than others.But now
you'll have ways of separating your practice from all the others. And
your best place is to put your "best reasons" at the front of your
dental marketing!This is also called your U.C.A... or Unique
Competitive Advantage!
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