If you are looking for an AdWords landing page you are probably
working on your PPC campaign. Most people like to make an AdWords
landing page for their ads rather than a website because it converts
much better. You tell the viewer exactly what you are selling and all
the benefits. If you made your AdWords ad right, your AdWords landing
page will only be seen by highly relevant viewers.But what kind of
AdWords landing page do you want to make? There are two basic types
and I'll explain them both below. The product and product competition
are really going to be the deciding factors on which AdWords landing
page you make. You can even try them both for a few weeks and see
which one converts better.Page Style #1 - Review: The review page
style is really the faster AdWords landing page to build. you don't
have a ton of text because you want to condense it and make each
product information area small. We're not trying to leave a lot out
but rather get as many products on the page as possible. If you have
just one or two products on the screen before you have to scroll down,
the viewer may not see there are more further down and won't go
looking for them. Only two options isn't very helpful to them.On the
other hand if you offer 4 or 6 on the page, then they feel you have a
good representation of the products out there and will base their
decision on your recommendations. Obviously if you have done research
on 6 similar products you really know your stuff.Page Style #2 -
Testimonial: The second type of page is a Testimonial page type. This
kind of AdWords landing page is a long testimony page by you done in
the first person. You try to connect with the reader and inform them
about what you found. You explain all the benefits and give them
examples. You won't have but one product on the page. A lot of
Clickbank products use a testimonial page for their sales page and you
know how long those can be. The whole point of the page is to convince
the person reading that the product has value to them and it worth
purchasing. Using words that involve them will help keep their
attention.With these examples of an AdWords landing page, you have a
basis to create your next page for product sales. Many people don't
realize that an effective product page can make all the difference and
a good one has a high conversion ratio.
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