Search Engine Marketing To Incorporate Augmented Reality

Google is not known for resting on its laurels and, although search
engine marketing experts were quick to give the company a dressing
down over its instant search offering, it looks like the Google
Instant concept is going to be used by the company to integrate
augmented reality into SEO.Speaking at the TechCrunch Disrupt IT
conference in San Francisco, Google's chief executive officer Eric
Schmidt hinted at how instant search could be developed to give
end-users a more meaningful search engine marketing experience.Mr
Schmidt dropped the idea of using Google technology to generate
automated searches for people searching the internet on their mobile
devices - such as smartphones and tablet PCs - amongst conference
delegates.He suggested that automated queries could use information
outside of the search text box to created more accurate,
location-based search engine results pages. This "augmented version of
humanity", Mr Schmidt claimed, was a concept that was increasingly
being adopted by the IT sector. "We can with improvements in
algorithms, more information, with your permission, and so forth... we
can get closer to answer the question that you really asked," he said.
The move could see pay-per-click advertising and natural SEO move
closer together as firms pay for geo-specific markers that would
influence people's search engine results.This would make the generic,
global approach to website optimisation less relevant in some ways as
Google would automatically buddy-up a company's keywords with other
relevant search terms that individual web users don't even have to
think about. So a pizza restaurant on Manchester's Market Street might
have to ensure its location is easily accessible to Google as people
in the city searching for local restaurants will want a
location-specific result.These developments are already underway in a
number of Google products - and they are already impacting upon SEO -
but Mr Schmidt's commitment to data harvesting and augmented reality
has shown that there is no turning back for SEO agencies. Companies
will have to start innovating if they are to meet the increasingly
complex search criteria applied to every internet user that is
monitored by the technology giant.