3 Ways To Incorporate Seating Into Your Trade Show Booth

Having seating in your exhibit can be a great way to encourage
traffic. When people see an opportunity to sit and rest their feet,
they're much more likely to visit the attached display. Yet by the
same token, you need to design the exhibit so that people will come
for the trade show booth, not simply for the ability to sit. These
sample setups make it easy to see the pros and cons of many common
configurations, helping you decide on one of them for yourself, or
create your own custom arrangements.The Service BarThis technique was
pioneered by Apple in its actual stores. Employees stood behind a
'bar' and serviced client equipment while the client sat and waited in
comfort. The design has quickly started showing up in trade show
booths. The bar is typically at the back of the display, but may also
project into the middle area depending on the size required. Visitors
are able to sit on barstools near the bar, but can also mill around in
remaining free space. With this design, it is virtually guaranteed
that everyone who sits down at the bar gets to talk with your staff.
However, the overall number of visitors may be limited simply because
there must be limited space at the bar.The Conference TableMany
companies have had great success bringing a small table with rolling
chairs into their trade show booth design strategy. Although this
might seem counterproductive to the idea of letting as many people see
the display as possible, the decreased volume is countered by an
increased quality of experience. When people do get to speak with a
representative, they're assured a rich and rewarding conversation. In
addition, the trade show booth itself will stand out, as it's not
common to see this design in most convention exhibits. This design
also tends to work well in a situation where you're planning to
interview potential applicants at an employment fair.The Demonstration
StationWhen you have a small product to display, having a specific
demonstration station can be a big advantage. The station should be
just big enough to hold the product you want to show off, like a
computer if it's a computer-based piece of software. In some cases,
companies choose to add a chair to this display. Adding a chair in
this situation is one of the toughest decisions a company can make. If
you add the chair, people will test your product longer, which means
that you'll have comparatively fewer people testing. Yet those who do
test will understand it much more thoroughly.Putting Together Your
Best SolutionChairs and tables won't be the best solution for every
company. It depends entirely on what product you're offering, and how
you're going to communicate the benefits of that product. If people
are seated during a product demonstration, be wary of people who might
spend too much time there. If you're going to have many people seated
at the same time, be sure that your staff is able to talk with all of
them, lest some of them feel unattended. Avoid promoting your seating
on banner stands, or you will have people coming purely to sit rather
than to enjoy what your company offers. Likewise, ensure that your
exhibit continues to promote your product, and is never overly
dominated by the chairs. With the right staff and the proper design,
you can incorporate chairs into your trade show booth and see a big
benefit.