The Difference Between Online and Offline Marketing

Marketing online is a whole different ballgame than offline
marketing, but with Google getting more than 200 million searches
every day, failing to at least step up to the plate is like asking for
lost revenue.The Two Games of Modern Marketing: Online and OffOffline,
you advertise in print, on the radio, or if you're in the big leagues,
on television. Online, you advertise through Search Engine
Optimization, by buying adspace, or if you've got the budget, with Pay
Per Click (the 'sponsored links' section of Google.)Offline, you
advertise at your Chamber of Commerce luncheon, at networking events,
and at business groups. Online, you advertise in forums, through
social networking sites like Facebook and LinkedIn, and
Twitter.Jumping In With Both FeetOnline advertising is as complex and
multifaceted as offline -- so don't think you can read an article or
even a dozen and then head off with a grand plan for success. Start
small, but commit to the path you choose.If you'd normally take out a
classified at in a newspaper, try taking out a classified ad at one of
the many free online classified sites. If you'd normally take out an
advertisement in the paper, try buying adspace on a relevant and
popular site instead.If in-person, face-to-face marketing is more your
style, you have a couple of routes you can go -- either make a
personal video ad and put it up on YouTube, or if your charisma is
more about what you say than how you say it, try joining a relevant
online community or sharing your personality by starting a
blog.Marketing online can be cheap or expensive in terms of money, but
almost universally, the less expensive versions require a much greater
investment of time. That said, failing to participate in the online
game at all is essentially saying "Customers? Who needs 'em?"