Discover 3 Key Mistakes That Entrepreneurs and Small Business Owners Make Every Day

Want to hear something that is very subtle but true?Setting yourself
up to fail before you have even started is not going to help you or
your business.So why is it that entrepreneurs and small business
owners eagerly wait for business to come in and then start trying to
piece the bits together after they have an inquiry or a potential
customer who wants to use their service?What does this mean?Let's say
you receive a phone call and the customer asks 'what are your prices?'
and you are not sure of your prices unless you look it up on your
price list which is in a pile of paperwork that has not been filed or
has been tucked away somewhere in a file that you just cannot put your
hands on right now.You are also unsure of what the steps are for a
customer who wants to know the step by step approach of how your
process works and what the specific details they need in order to take
up your service or product or what your process is for returns.Does
this sound familiar?1. Not having a SystemHaving a system will
eliminate these problems and therefore you need to Systematise your
business and understand how your business works. What is the process
that leads to a sale, what is the process that happens after a sale
and what is the process for refunds, returns or an unsatisfied
customer?Can you afford to lose a customer?How much is a customer
worth to you?Not having your price information can lead to a lost sale
as it only takes those famous words 'give me your number and I will
call you back' and during that time the customer has gone on to the
next contact on their list and is given a price and so makes a
purchase and therefore you have lost a sale and a potential customer
who may have continually bought from you, recommended you to others
and bought other services or products.Is having a system really worth
it?Learn it, Love it, and Implement it.2. Not having a good
StrategyThe second mistake is not being organised or having an
effective way to get the most out of your day or what you need to
accomplish.Here are just some of the challenges I have found are faced
by business owners and entrepreneurs today:'I seem to be working on an
impact basis all the time'
'I can't seem to spend more time on higher
value tasks to move my business forward'
'I would like to be more in
control of my time and my day'
'I know what I need to do but I don't
know where to start?'
I' need to spend more time on marketing my
business'
'I need help sorting out this problem'What is needed is
having a strategy to understand what you would like to get done so
that you can achieve the goals that you set using tactics or
techniques to move you closer to accomplishing goals and tasks.Do you
know what your strategies are and what the tactics are that will
enable you to accomplish them?Strategy + Tactics + Action +
ImplementKnow it, Implement it, Stick with it3. Not having a Positive
mindsetJust take a moment to think - are you standing on your own
foot?I think you know this one is coming and dare I say the word -
'complacency'.'Complacency is the enemy of progress and fear is the
greatest inhibitor to the progress of mankind'Complacency breeds
procrastination, fear and a whole host of other excuses that hinder
your progress, your outcome and the results that you want to achieve
or desire.Missing your opportunity when it comes along because you
were complacent upon activities that could lead you into having more
customers, having a higher revenue or a new business opportunity that
comes along.Think of the very successful people you know do you think
they were complacent to achieve their results and get where they are
today?If Richard Branson was complacent would he be where he is
today?If Warren Buffet was complacent would he be where he is today?If
J K Rowling was complacent would she be where she is today?A positive
mindset is imperative to your success or success of the outcome that
you want to achieve.Kick start your progress and move from complacency
into positivityRemember great effort springs naturally from a great
attitude.Identify it, Understand it, Take action on it.Do you have SSP
in your business?1. A system to ensure that you know about your
business processes and you do not lose customers
2. A strategy to
keep you on track so you know how you are going to implement your plan
or goal
3. A positive mindset to accomplish your goals and to progress
forward and move from where you are now to where you want to be.