Increasing Brand Awareness With Promotional Products

So you have chosen a few promotional products which you feel will
represent your brand in a positive way. Now it is time to get to work
giving them to your target customers and employees so that they can do
their stuff. But don't stop there!It is important to look at the use
of promotional merchandise as an ongoing commitment to building your
brand. Anyone who has advertised their business in magazines,
newspapers or with TV and radio commercials will know that one hit
advertising will almost certainly not be enough. Research has shown
that a person needs to see a logo at least eight times on average
before they really begin to take it in.You need to target your
customers with useful, good quality promotional items so that they see
your logo and hopefully use your promotional gift regularly. You then
need to continue sending or handing out gifts often to achieve maximum
impact.Think about the last time you received a promotional product in
the post. Chances are, it was sent with an introduction or sales
letter. If you were busy at the time, you might have taken the
promotional item out of the envelop, scanned the letter and then put
everything to the side so that you could continue doing what you were
doing.If the information in the letter looked interesting, you may
have even made a mental note to come back to the letter when you had
more time.Now let's say that the gift you received was a promotional
plastic pen. You may have looked at it and put it in your shirt pocket
or desk drawer. You may even have forgotten about the pen and letter
all together.This is normal.Now back to your promotional products
campaign. You most likely will not see amazing returns just because
you put a promotional plastic pen in with your sales letter! It takes
time and a lot of effort.But if you work out a budget for your
promotional products and spread your campaign out over a year - team
your campaign with your excellent products and/or service the results
will come.One of my own suppliers does this very well. They are a
manufacturer of promotional gift pens and often their gifts are - you
guessed it - pens. But they also mix it all up from time to time.Every
invoice we receive includes an assortment of chocolates branded with
their logo. They are gobbled up in accounts as quickly as they can get
the envelop open. They actually look forward to opening their bills
and let everyone else know it.When my supplier sends letters or new
catalogues they never forget to include a new pen or a few coasters,
mouse mats or even a desk clock. All of these products are branded
with their logo and my desktop often looks like an advertisement for
their brand.I know the brand much better than I would if they did not
constantly sending useful - useful being the key word here - gifts. A
few years ago I hardly knew who they were. I would send them the odd
order but now they are one of my biggest and best suppliers. I know
their brand. I see their logo daily. I use products printed with their
logo daily.They have of course backed their promotional products
campaign up with exception products and service.You can do the same
with your target audience!What do you think your first useful
promotional gifts should be? Get them out there working for you. What,
then should your second and third promotional gifts be? Keep it up and
you are bound to reap the rewards. You will be increasing brand
recognition. It isn't difficult. It's just good marketing!