Learn From Golf

When you get to the golf course, you can play golf. Eighteen holes
or nine holes. Hire a cart, or not. There's also a shop with golf
clubs and accessories, clothes, and food and drink as well. All
revenue streams for the club.The core service is fairly
straightforward, with a few options, just like many consulting and
service-based businesses.But, what I think is creative is the way that
lessons are packaged, which all service-based business owners can
adopt.1. One-on-one lessons.Pay a premium, but a minimum number of
lessons because any less is futile. Buy them for yourself, or as a
gift for someone else.2. Bring-a-friend lessons.Have fun and bring a
friend so you can learn together, then play together. Help each other
after the lessons as well. Bringing a friend keeps you accountable to
the learning process. Less expensive than individual coaching; still
have the option to purchase lessons in batches (minimum 6 lessons for
example). Keeps people coming back and the lessons become an
experience as they get to know the golf coach and improve their
skills/position.3. Group lessonsDon't have a friend who wants to
learn with you, prefer not to have the lessons on your own...join a
group. Least expensive option, less option, less individual attention,
but different dynamic with the group and opportunity to meet new
people and make new friends. Golf plus social benefits!4.
ClinicsGroup classes at special times of the year and to focus on
specific techniques - driving, putting, long game, short game etc.
These clinics can be targeted at different groups - niche 'products'
for niche groups - kids, corporate groups, etc. All of these options
create new and ongoing revenue streams for individuals and groups.
They can be purchased for immediate use, and as gift vouchers.What
could you do with your own offerings to repackage and create new
revenue streams for your business?For more articles visit
www.bossgroup.com.au