Why You Absolutely Must Have Video On Your Website

Just about everyone realizes that the Internet is becoming video
driven. But unfortunately, most people over the age of 20 don't
realize just how much so. More and more people are becoming spoiled
(for lack of a better term) by video. In other words they literally
demand it.Major search engines have made a remarkable discovery - the
bounce back rate (the rate at which people enter a site and then
immediately hit the BACK button and leave without doing anything) for
any given site is pretty high. Nearly 90%. That means 9 out of 10
people leave your site immediately. Why? Mostly because they don't see
what they were looking for right away and go back to the search page
that referred you. Only 1 in 10 stay. Now here is what Google and
other search engines discovered - that rate drops to 60% when there is
a video on your home page. That means 4 out of 10 people stay if a
video plays when they arrive. FOUR times as many people stick
around.You don't need a marketing degree to figure out that if four
times as many people stay on your site that means four times as many
people are getting your message. That is a huge increase. Wouldn't you
like to increase your revenues 400%? I know I would!It is the Youtube
multimedia age. People want to be entertained and educated at the same
time. I call it "edutainment". They want to find out about what you do
quickly and in a fun way. That way is video, a quality video that
informs and entertains your web audience.But be forewarned. Just any
video will not do. Today's web audience is savvy and has high
standards. If your video isn't professional and looks like you threw
it together, that will have the reverse effect and actually push
potential clients and customers away. So put the Flip camera down,
that isn't going to save you. Nor is the wedding videographer that did
your daughter's wedding. Get something professional!Take a look at
what your competitors are doing. If they're not using video all the
better! You can be the first. But look around the web and see what
other companies are doing to promote themselves with video. Take note
at your own reaction when you see something that makes you pay
attention, and when it makes you shake your head and go "That's just
lame!" Trust me, you will see plenty of both.Quality video production
has never been more affordable as it is now. Technology has lowered
the costs of cameras and equipment for video professionals and that is
reflected in price of production. If you want to stay competitive
online you simply must have an engaging video about what you do. In
fact, it will most likely increase your sales. In 10 years of doing
online video work, every single client I have ever had says their
video paid for itself many times in the business it generated them.It
is the video age. Accept it. And use it to your advantage.Jim
RossCinematographerhttp://www.theultimatehdproductions.com