Definition and Context ConnotationsAvoid Misrepresenting Your Own
Intended MessageI know for search engine optimization purposes you
should see the words commonly confused in various, if not redundantly
exact, forms in my headings' usage too, but we are here for the
purpose of knowledge sharing and "flowing" the learning which dictates
a different, more important use of headings. Content is still king,
right? Anyway, on with the boring, babbling lesson... and to please
Ryan and the SEO sensors we should have a belated SEO start:Words
Commonly ConfusedThere are a lot of aggravating nuances to our English
rules of grammar, use of homophones, and varying, if not contrasting,
definitions to words that have multiple uses and hence multiple
opportunities to confuse. We're not saying avoid using words commonly
confused, merely be sure you are using the right word in the right way
at the right time. Since we are talking about specifically about
professional writing, and we hope that you strive to have all of your
web and Internet copy be of professional standards (you never know
who's reading), we should focus not just on the words commonly
confused, but how their misuse can be misleading, and how the
misleading can lead to missed opportunities.Credibility Means
ConversionThere is no two ways about it, if you lose or fail to gain
credibility the likelihood of converting an interested searcher into
an intrigued customer are just about as slim as winning the
multi-state PowerBall lottery; just a rough guess, but that is about
80000000 to 1 - yes, that is an eighty followed by seven zeros! Making
a simple mistake in using words commonly confused does not potentially
merely mislead or misdirect the reader from your intended meaning, it
may cause you (and your message, your sales pitch, your meaning) to
lose credibility meaning less likeliness of a conversion to a sale or
a longtime customer.First Impressions CountWhen you are putting some
much expense into your company, its website design and Internet
marketing, don't let it easily slip away via an avoidable mistake.
Keep your message clear, your credibility intact, and your conversions
higher by not confusing or failing to convince a potential customer
with commonly confusing words, definitions and meaning.Web Writing
HelpWe will post a quiz next week to help keep you on your toes with
commonly confused words. In the mean time, you can check out
yesterday's blog post about commonly confusing words by W. R. Mineo on
his blog about this subject... remember, there will be a quiz next
week.
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