So you have a great free taste offer to give your prospects, but how
do you let them know about it? Here are fifteen ideas for promoting
your free taste.Email Signature - Include a link to your free offer
with your name and contact info at the bottom of every email you send.
Website - Include a sign-up box on every page of your website. That
way no matter which page they land on first, your offer is there.
Directories - If you belong to an association for your niche, place a
link to your free taste along with your contact information.
Articles - Include a link to your offer in the resource box at the end
of any articles you write and submit to article directories.
Guest Blog - Offer to write a guest post for a colleague's blog.
Include a link to your free taste in your signature line.
Forums - Participate in active discussion lists. When appropriate, and
with the guidelines of the site, include a link to your offer.
Other publisher's email marketing - Ask for your free offer to be
mentioned in an ezine sent by someone else. Offer to do the same for
them.
Other people's websites - Allow colleagues to offer your free taste as
a bonus for people who sign up for their lists.
Testimonials - Write a brief testimonial for products and services
that you love related to your niche. Allow the owner of those products
to use your testimonial on their site if they include a link to your
free taste.
Thank You Page - Include a link to your free taste on your thank you
page. Even though they've already purchased from you, they may not
have received the free taste offering. Providing it now may also
prompt them to forward it to a friend.
Squeeze Page - Offer multiple opportunities for them to sign up for
your offer on your squeeze page.
Business Card - Even with an online marketing strategy, you can't
forget about offline opportunities to market your business. Include a
pitch for your free taste on your business card.
Teleseminars - Provide a bonus free offer at the end of your
teleseminar to further engage with your prospects.
Advertisements - Purchase advertising space in another ezine to
promote your free offer. Find a colleague to swap advertising space
with for a no-cost alternative.
Give Away Promotions - Partner with other colleagues to bundle your
offerings and market it as a huge giveaway. Run it as a birthday bash,
anniversary celebration, or New Year's giveaway.Keep your free offer
link visible and easily accessible. When you find an area that
produces good traffic results keep promoting there until the numbers
begin to fade. Then change your offer to freshen it up again.
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