Landing Pages That Convert

Landing Pages That WorkLanding pages developed a bad name for a
while and they are still not fully recovered from their stigma brought
about from spam and scams, but they do serve a very valid purpose for
legitimate businesses, especially when they are used for the specific
task of complimenting a pay per click (PPC) campaign.Pay Per Click
PagesJust because MLM, affiliate and other marketers have given
landing pages a bad name does not mean you should avoid them or shy
away from using them. In fact, well designed, thoughtfully laid out,
and carefully deployed they can be very effective in collaboration and
complimenting your pay per click (PPC) campaign. However, effective
ones need to have a few marks they must hit if you intend for them to
hit consistently for you converting interested information seekers
into satisfied customers.EfficiencyEfficiency is a subjective gauge of
many variables, but undoubtedly its ability to create conversions into
sales is the leading variable for analysis by most. Creating a PPC
campaign that will bring visitors to your site and pages is just the
first step in creating an effective PPC campaign to drive visitors to
your site to drive your sales.Success TipsCreating a landing page
should not be an after thought or considered lightly as part of a PPC
campaign. There are a few things to consider to maximize the efficacy
of your PPC campaign and your page where visitors will enter upon
clicking your ad, link or banner.Express LanesInterested visitors who
clicked on your PPC ad are coming to your site for the reason they
clicked your ad, not for other items to be pushed in front of them or
to browse - they clicked on what interested them, so let them have it.
The fewer clicks a person has to make from their decision to purchase
to the decision to pay and complete the sale the better. Create
landing page express lanes - when possible, it's beneficial to create
not just add to cart functionality to the product page, but if the
visitor can click to buy and check out without clicking through a
bunch of unwanted rhetoric and other sales pages they more likely your
visitor will become a customer!RelevancyFew of us appreciate surprises
when it comes to doing business; surprises can be scary forecasters
that scurry visitors away as soon as they arrive. They must be
relevant! The information on your page should be to the point,
relevant, unique and of value to the visitor about your service or
product. Relevant pages are not a redundant regurgitation of the same
information as in your PPC advertisement - they are powerful,
prominent calls to action that are clear, uncluttered, easily and
quickly scanned and concise. Your page is the first impression most
will have about your site - make it count, make it credible, make it
incredible!AlternatesThey do not need to necessarily be from the same
template that is guiding the rest of your site. For that matter, it is
often better to create pages outside your template so that the page is
not too busy and cluttered with other information. Running alternate
pages allow you to run better A/B testing for analytical research for
effectiveness. Finally, alternate pages created outside your current
template offers you more flexibility in optimization of your landing
pages.OptimizationAfter your landing pages are optimal for aesthetics,
copy writing, and message it is imperative to ensure that they are
also optimized for search engines. Your on-page SEO factors should be
as important on your landing page as they are to your website
homepage. One of the benefits to alternate landing pages is the
ability to separate from a site template or normal code heavy page
designs and focus solely on the (landing) page at hand, allowing for
easier code validation and faster loading speed of your sales copy or
landing page.Additional ResourcesGoogle criteria for a high quality
landing page
Landing Pages defined and discussed at Wikipedia