Media Manipulation - Our Reality Every Day

vendredi 12 novembre 2010 | posted in | 0 comments

Media manipulation is part of our daily life. Each event is
presented by the media in a way that is convenient for each of them.
The misconception of the reality created by the media in the audience,
can lead to wrong assessment and behavior in humans.Media not only
have a social role, but they actually are tools for controlling public
temperature. Media manipulation consists of the way news is presented
and depends on how people will understand a process and how they will
react to it.The media have a social role to varying degrees. They can
talk about certain issues and keep silent about others. This is
exactly what turns them into a new type of power.In closed and
authoritarian countries, media aim at persuading the audience that we
should accept unconditionally all political and social actions of the
government. So they become part of the state power bodies. While in
the open and democratic societies, the media are an intermediary
between the authorities and people. They should provide a two-way flow
of information from the institutions to society and vice versa. Media
competition leads to differentiation of news and information, also
called media manipulationThe relationship between media and politics
is an important issue. Some authors argue that mass media have a
negative role in the political sphere. According to some experts,
manipulation occurs when people are forced to accept beliefs and
actions. Thus, they become dependent objectively and become objects of
manipulation.There are two types of manipulation. In the first case,
certain classes and elites occupy the media and provide information
suitable for them. A second option - in the society is formed
apolitical mass culture through the mechanisms of market economy. So
politicians are free to act without worrying that the society might be
dissatisfied with their work. There are five types of media
manipulation:Publication and broadcasting of materials criticising
existing political and social conditions
Isolation of the personal lives of a public framework, leading to
underestimation of the problem
Giving priority to volume of the entertainment at the expense of
political information
Unclear boundaries between information and entertainment
Depoliticize issues by omitting important details of the
informationMany analysts believe that the media are harmful to
democracy because they encourage political passivity by offering only
sensational and entertainment information.

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