A New Frontier in Internet Marketing Is Upon Us - App Marketing

Our new survey of the top 500 internet marketers has revealed an
interesting trend. These "internet" marketers are focusing their
efforts everywhere but the internet. Rather, they are focusing on
mobile marketing. The main reason behind this fallout is high PPC (pay
per click) costs, high competition, regulation, and lack of innovation
in the space.These top marketers are following their audience, which
are increasingly using mobile devices to get their information, surf
the web, and check their email.According to one IM, the mobile
platform is the most untapped delivery platform of information these
days. This struck us as odd due to the fact that big media and high
profile blogs bless the mobile industry non stop.One would think that
this delivery platform would be more widely used amongst the internet
marketing crowd. The numbers are in great favor to those adopting the
technology:- The mobile market is currently estimated at 5 times
larger than the internet
- Deployable apps (combined) stand in the low
7 figures, while the number of.com websites are over 17 billion
worldwide.
- The traffic estimates for the average app is 200-400
Downloads per day, from day one.The one roadblock to the widespread
adoption of app marketing is the access to the technology. Most apps
are developed in complicated programming languages such as Java, and
may be difficult for the HTML programmer to create an app.But of
course, there are innovative startups quickly filling that void.One
notable startup, DroidGenerator.com has completely eliminated the need
for programming in the entire App development process. Users can
create fully functional apps without coding for the Android platform.
These apps can even be uploaded to Google's ever popular Android
Market.This space is definitely one to watch over the coming years to
see how it unfolds in the marketplace. The industry is rapidly
changing, and to put it simply; the world is 'going mobile'.