In drop shipping the mutual trust between the merchant and the
supplier is of the essence. If there is any hint of untoward dealings
then this can cause the entire deal to collapse. One of the key issues
that might need examining is the possibility of allowing publicity and
descriptions to be used. A genuine merchant will be anxious to ensure
that their own publicity and descriptions are used. If they are not
willing for this to happen then they are not a genuine supplier.What
could they be if they are not a genuine supplier?The drop shipping
business is full of middlemen that purport to be the original
suppliers. They are taking a cut of the profitability that should
normally be given to the merchant. One of the telltale signs of a
middleman is that they are not willing to give an identity or business
location. They will insist that the merchant does not use their
descriptions and images. That is an indicator that these people do not
wish to be identified. In such a situation the merchant is advised to
look for another supplier as a matter of urgency.The Chinese drop
shipping market is particularly vulnerable to middlemen. This is
because an assumption is made that the remoteness of the supplier will
discourage the merchant from making the appropriate inquiries to
ascertain the identity of the supplier. In most cases this assumption
is not misplaced. The merchants tend to ignore the difficult issues
and let the market take its course. This is the wrong way to go about
drop shipping and the merchants are seriously advised to take
precautions to ensure that they are not victims of complacency.Are
there situations where it is wise to deal with middlemen in drop
shipping? In the short term it is very difficult to find the
justifications for dealing with middlemen. It has always been better
to go directly to the people that are working in the industry and then
make a case of where the business is going. This is preferable to a
system that tends to drag on in the hope that the merchant will be
able to absorb the sales pitch by the middlemen. The industry is
already based on a brokerage system. It is pure madness to add another
tier when the merchant is already doing the job that the middlemen
purport to perform. In any case there is no room for dishonesty.
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