The 4 Major Prospect Types You Need To Know In Marketing - If You Are Serious!

As a Network Marketer it is crucial that you understand the 4 main
types of people you are going to come across in your business. Many of
us do not have a clue as to what these 4 major types are. As a result,
we say the wrong things to the wrong people and lose sales in the
process. Let us go over these 4 types and get a firm grip on who they
are.1. The Water Types (Blue): These people are not money motivated.
If you talk to this group of people about how much money they can make
you will lose them! They are your nurses, teachers, doctors, mothers
or anyone in a caring position.They often love children. They are soft
spoken and really live to serve others. When you speak to these people
about your business emphasize the aspect of your business that helps
others. Their key word is Care.2. The Air Types (Yellow): This is a
group that likes to have fun! They are natural communicators and are
social butterflies. They are journalists, actors, talk show hosts,
politicians, DJ's and any field that emphasizes communication. They
get easily bored and can become easily distracted. This group does not
want boring details. They are motivated by the fun aspect of your
company. You have to tell them about the company events and how they
will be able to go different places with your company. Their key word
is Freedom.3. The Fire Types (Red): The fire types are money motivated
individuals. Their favorite motto is "What's in it for me?"! Tell them
how much money they can make and you have a deal. They are motivated
by challenges and hate to be told what to do. They act quickly and
impulsively. They are their own bosses and are quickly irritated with
detail and slow moving things. They get straight to the point. They
are often executives, CEO's, bosses, supervisors, or anyone in a
leadership position. Their key word is Self.4. The Stone Types
(Green): These types are your analyzers. They need the facts before
joining you in anything. They are slow to act and are very cautious in
making a decision. They like to ask a lot of questions, so it's best
that you direct them to a place where they can gather all of the facts
and make a decision. These are your accountants, scientists,
forensics, doctors, detectives and any field that is very detailed
orientated. However, once this group gets the facts, they are the ones
who are reliable and dependable for life. Their key word is DATA.Study
these 4 types when you are prospecting and you will be unstoppable!
Knowing who you have in front of you is paramount to succeeding in
your business. Picking up the phone and following up with leads is
what makes you stand out. Like G.I. Joe says "Knowing is half the
battle!"